Target debuts its mobile payment system within its app

Target Wallet launched for in-store mobile payment

USA retailer Target has embraced the mobile payments revolution with the launch of "Wallet", a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. The timing of the launch, in the middle of the holiday season, couldn't be better - well, unless you're already done with your gift shopping. With Wallet, guests can pay using their Target REDcard and save with Cartwheel-all in a single scan of their phones at checkout.

After almost two years since the news broke of its plans to launch its own digital wallet, Target has finally launched Target Wallet, joining the myriad retailers that have gone with their own proprietary mobile payment solution.

According to Target, Wallet enables shoppers to checkout four times faster than "other payment types", a nice kick to the shin to traditional payment methods like chip-and-PIN cards.

You can download the Target app on the App Store and Google Play.

For it to work though, it seems that shoppers will need a REDcard-a Target-branded debit or credit card packed with special offers.

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It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. According to the company, the feature will also allow customers to keep Cartwheel offers, Weekly Ad coupons and payment options in the same app.

Target's move into mobile payments is on the heels of Walmart and its 4,600 stores nationwide. Coming in the future is support for gift cards.

Forrester predicts that by 2019, mobile payments will account for just 1 percent of all payment transactions.

Target announced yesterday that the mobile payment service, simply called "Wallet", is an add-on to the Target app for both Apple and Android users.

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