30000-Square-Foot Retail Store - Opens in China

The World's Largest Starbucks Just Opened in Shanghai and We Have 1 Word Wow

"The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China's bustling metropolitan hub and one of the world's most dynamic retail destinations, as well as a gateway to customers from across Asia and the world", said Howard Schultz, executive chairman of Starbucks Coffee Company.

Starbucks says the shop includes hundreds of baristas, freshly baked goods and pays homage to the culture of China.

Starbucks opened its first roastery in its Seattle hometown three years ago.

In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.

Customers can watch the beans get roasted, then sent through copper "symphony" pipes - named because of the musical sound the beans make as they travel through them - before being served a fresh cup of coffee.

The design for the new Roastery was inspired by coffee and created exclusively for Starbucks' Chinese customers and will not be repeated in other locations.

More news: US Interior Secretary Urges Size Cuts to More National Monuments

In a sign of the times, Starbucks partnered with Chinese tech giant Alibaba to aggressively promote the Shanghai store opening online.

For those that visit Shanghai's Roastery, Starbucks has included an augmented reality experience.

"We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China", Belinda Wong, CEO of Starbucks China, said in a statement.

1010 WINS- What's half the size of a football field, has an 88-foot long bar and is completely wired for augmented reality?

In China, Starbucks' young baristas and shift supervisors receive a housing allowance subsidy, Wong said. The demand for premium products - from cars to yogurt - is gaining traction as an increasing number of Chinese families cross the income threshold to become affluent.

Starbucks is now building more net new company-operated stores in China than the USA, said CEO Kevin Johnson, who replaced CEO Howard Schultz in April when the long-time leader transitioned into the role of executive chairman.

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