Facebook just added a simple 'on/off switch' for its facial recognition features

Zuckerberg

Starting today, however, the social media juggernaut will expand on how it uses the technology by notifying you when someone uploads pictures with you in them, even if you weren't tagged in them.

When a photo of you has been posted, you will be alerted and given the option to tag yourself, leave yourself untagged or contact the person who posted the photo if you have concerns about it, Facebook announced in a release.

"I can also confirm that we do not use this technology in People You May Know".

Managing your identity on Facebook will soon be a bit easier thanks to facial recognition.

Have you ever wondered how many photos of you are floating around Facebook without your knowledge? The objective of the scanning, according to Facebook, is to alert you if someone has publicly uploaded a photo of you that you don't know about, especially if they are trying to impersonate you.

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The idea behind the feature is to "help you find photos that you're not tagged in and help you detect when others might be attempting to use your image as their profile picture", according to Facebook. By looking at photos from an event, for example, and identifying the faces, Facebook could know everybody who was there and know they might be connected. More specifically, the poster must set the image's audience to "everyone" for you to be notified.

Facebook also introduced new tools to try to prevent harassment Tuesday. In fact, that's put Facebook afoul of state laws and using this technology is outright banned in Canada and Europe.

Facebook's use of facial recognition will be governed by an on / off switch.

For users who are not convinced that the multibillion-dollar corporation has their best interests at heart, Facebook is adding a simple on/off button for its facial recognition features, which users can access through their account settings.

Facebook says Photo Review is rolling out to most regions, though folks in Canada and the European Union will not get to use it due to data laws that restrict the use of facial recognition. "We've also heard from groups that work with survivors of domestic violence that being able to see messages is often a valuable tool to assess if there is risk of additional abuse".

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