Snap Inc (SNAP) Developing New "Stories Anywhere" Feature Outside Of App Itself

Snapchat now has a 2017 in review memories feature

It probably pains Snapchat to hear how many people enjoy Snapchat features on apps created by one of its biggest rivals, but that's exactly what's happening these days.

The success of Snapchat's 24-hour ephemeral posts brought the feature on to various social media platforms including Facebook, Instagram and WhatsApp.

Snapchat is reportedly working on expanding its Stories feature outside of its own app with a new initiative called "Stories Everywhere". The company released the number while announcing new sticker features for Instagram Stories, the feature that's competing directly against Snapchat.

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According to a new report from Cheddar, "Stories Everywhere" is a new feature Snapchat is developing that'll allow Stories to be shared online and on other social networks. The decision to make Stories available outside of Snapchat arrives as the app's user growth has stalled in the wake of its massive IPO. You can then save and send the story to friends. The success of this feature has been undeniable and it seems that other social media platforms have finally made a decision to emulate it.

Furthermore, the company may allow other apps to access its feeds of videos generated by users, from breaking news to sports games. The development of Stores Everywhere is being headed by Rahul Chopra, who in the past has served as senior vice president and global head of video over at News Corp. Sharing on the web would also increase Snapchat's exposure and help Snapchat's user base grow.

Snap, the parent company of Snapchat, has been fighting stalling growth as Facebook-backed competitors Instagram and Messenger steal its best features. To get continuous feedback on the performance and design, a wide variety of Android devices have been distributed to the engineering teams.

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