Google acquires UK-based sound tech startup Redux at an undisclosed amount

Cambridge-based Redux bought by Google

Google's parent company Alphabet Inc. reportedly has acquired Redux ST, a small United Kingdom -based startup that has developed haptics technology that turns smart device screens into sound speakers.

According to regulatory filings, the transaction, as a part of which Google's United Kingdom subsidiary bought all the shares of Redux holding company NVF Tech Ltd., was completed in December a year ago. The company could conceivably use the HTC team's expertise with Redux's technology to reduce speakers, create more room inside its smartphone cases, and create different-looking devices. Redux's website is now blank, and its official Twitter account has not posted an update in almost nine months.

Redux was founded in 2013 out of Cambridge, and built technology that uses vibrations to turn surfaces of phones or tablets into speakers or provide haptic feedback. Redux had managed to raise a total of $5 Million prior to the acquisition but the company has not revealed how much it paid to acquire the startup. The sound quality is said to be "decent". The acquisition could prove useful to Google, and could change the way it designed its future Pixel smartphones.

The startup held 178 patents, according to the company's LinkedIn page, almost all relating to using the surfaces of smartphones, tablets, and other devices into audio amplifiers.

More news: Margot Robbie's story about meeting Barack Obama on her honeymoon is hilarious

So far, Redux has only been able to integrate its technologies inside PCs and some infotainment systems for vehicles, but none have made its way to commercially available mobile devices yet.

Google Pixel 2 and Pixel 2 XL smartphones both feature dual front-facing speakers, which has been welcomed by many critics and users.

According to Bloomberg, Redux was purchased via an Ireland-based subsidiary of Google at some point a year ago.

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