Kids These Days: Uncool Grandpa Facebook Losing More Young Users to Snapchat

Facebook's Teen Drain       The social network has a tougher time convincing British kids to join              Source EMarketer Inc

Facebook usage among under-12s will decline 9.3 percent, while the 12-to-17 and 18-to-24 age brackets will witness a 5 percent drop.

Facebook remains the most popular social network in the USA market with an estimated 169.5 million users this year.

Instagram, which is owned by Facebook, is still leading the race in the social media world.

A 5.8 percent decline in users between 18- and 24-years-old. And eMarketer expects Facebook's proportion of social network users in the U.S.to continue to decline through 2021.

"The question is whether the younger ones will continue to regard the snapchat cult when their parents and grandparents start using it", he added. Instagram, which is of course a Facebook property that the big brother has maniacally deployed to copy the younger Snapchat's innovation at every turn, will add about 1.6 million users this year. Of the 2 million US users under 25 that eMarketer estimates Facebook will drop this year, it sees Instagram catching only 1.6 million, while Snapchat is likely to scoop up 1.9 million.

eMarketer principal analyst Debra Aho Williamson said: "Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use".

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"This is a logical outcome of the "ageing" of Facebook as a proposition and a well-known environment, and the inevitable emergence of newer social platforms offering the buzz of new features and functions", Karina von Abrams added, principal analysist at eMarketer.

While Facebook aims to decrease the amount of brand posts on the News Feed while increasing posts from friends, those two things have always been separate for Snapchat. After the former rejected Facebook's $3 billion buyout offer in 2013, Facebook made concerted attempts to clone Snapchat features, first on Instagram, then on its native platform, and even on WhatsApp.

The number of total Facebook users in the U.S. will reach 169.5 million this year, up just under 1 per cent from 2017. This year, eMarketer expects the number of Instagram's U.S. users to total 104.7 million - up 13.1% from 2017. That's why Snapchat and Instagram work well for them.

For the current year [2018], there is even more for Facebook to worry about.

Facebook seems to have lost its charm of being the old-school favourite in social media hub.

Instagram is still bigger in the USA than Snapchat. Maybe platforms like Instagram and Snapchat are just better at providing engaging links to the users personal community.

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