Facebook Ends Secondary Explore Feed Experiment

Those who tested out the new feeds said they were'less satisfied with their experience and in some cases found the split to be far too complicated. The move to divide the News Feed also sparked outcry from publishers who feared the move would drive

One particular incident took place in December in Slovakia, one of the six countries in which Facebook was testing the News Feed division.

The social media network has made a decision to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

Fortunately, it would seem that most Facebook users happen to like seeing news updates in their feeds as well; and the company has reverted these countries to the same posts that the rest of the world sees.

Citizens in these countries saw posts from official news organisations removed from their own news feeds as part of a desire to focus on content written by friends and family. "People don't want two separate feeds". It is also shutting down its "Explore" tab, a section of the app where users could find public content from brands or publishers they didn't follow.

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Facebook has been making big changes to the news feed - basically the soul of Facebook's platform - in the last few months. Some users were upset that the company failed to adequately communicate the test to them, and so it will work on addressing that problem with future design tweaks. In a news post this week, Facebook said that Explore was created based on "consistent feedback" from people looking for a more personal News Feed.

Separately, the social media giant is also discontinuing the Explore Feed bookmark globally this week.

The product formally launched last October as an option for USA users to find additional news and entertainment from Pages that aren't in a users' news feed.

The indictment mentioned Facebook and Instagram 41 times, underscoring how heavily the Russian effort relied on social media to promote incorrect news and divisive content. "[Publishers] totally freaked out, rightly so, because they didn't understand what we were doing or trying to get at".

"You gave us our answer: People don't want two separate feeds", Mossesri said in a blog post. Its most recent News Feed update had a similar goal to the now-defunct test: The change was made to show people more stuff from their friends and family, and less from brands and publishers.

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