Zuck apologizes for Cambridge Analytica scandal with full-page print ad

Facebook CEO Mark Zuckerberg has vowed to ‘step up’ to fix problems at the social media giant as it fights a snowballing scandal over the hijacking of personal data from millions of its users

Facebook CEO Mark Zuckerberg has taken out full page adverts in a string of national newspapers to apologise for a "breach of trust" after a political consultancy gained access to 50 million users' details.

He noted that the company has already changed some of the policies that served to enable the breach, adding that, "we also made mistakes, there's more to do, and we need to step up and do it".

The admission was written beneath the headline: "We have a responsibility to protect your information".

Facebook says he passed this to Cambridge Analytica without its knowledge. "We expect there are others", he wrote.

Zuckerberg said an app built by a university researcher "leaked Facebook data of millions of people in 2014".

"And we have a responsibility to do this, not only for the 2018 midterms in the USA, which are going to be a huge deal this year and that's just a huge focus for us but there's a big election in India this year, there's a big election in Brazil, there are big elections around the world, and you can bet that we are really committed to doing everything that we need to make sure that the integrity of those elections on Facebook is secured".

Claims that the data acquired by CA may have been used as part of Donald Trump's 2016 presidential campaign sparked an global backlash against Facebook when they emerged last week.

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Investors have been too kind to Facebook Inc. this time around, with speculators bargain hunting and, why not when considering the slide, but capital is at risk, particularly if the U.S government takes the boldest of steps and decides to shut it down.

The CEO went on a media tour earlier this week, after four days of silence following an exposé revealing data firm Cambridge Analytica execs discussing the company's secretive and pivotal involvement in Donald Trump's election win.

It was published Sunday in three major American publications and in six national United Kingdom newspapers, including The Observer.

Finding out which apps received large amounts of information and banning them.

It found that Facebook was even less trusted than Yahoo, which lost the personal data, including passwords, of more than three billion people who used its services, and did not inform them for more than three years.

The apology appeared in plain black writing on a white background, alongside Zuckerberg's signature and only a small Facebook logo.

A social media campaign to #DeleteFacebook has continued to attract support.

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