Playboy has left Facebook, the company announces on Instagram

Mark Zuckerberg

The company's CEO, Mark Zuckerberg, has repeatedly apologized and bought full-page advertisements in USA and British newspapers promising to do more to restrict access to users' information.

The move, which Facebook said was in the works even before the Cambridge Analytica scandal shook the company and its stock price, is unlikely to put to rest the broader issue of user privacy.

Facebook is giving users more control over their privacy by making data management easier and redesigning the settings menu, the company says. Instead of having settings spread across almost 20 different screens, they're now accessible from a single place.

Within the Privacy Shortcuts section, users can review what they have shared on Facebook - and delete it if they wish - as well as manage what ads are seen, and make their account more secure with two-factor authentication.

Facebook is facing a firestorm of protests and calls for investigations following disclosures that personal data on some 50 million users was hijacked by a consulting firm linked to Donald Trump's 2016 campaign.

But would regulating the social network stifle innovation?

In conclusion, they said that "in the coming weeks, we'll be proposing updates to Facebook's terms of service that include our commitments to people".

More news: Nokia 1 with Android Oreo (Go Edition) arrives in India

In a new hub, users can now use Access Your Information to manage posts, reactions, and comments. Facebook says it also wants to give users a simpler way to access and download the data it collects on them.

Last week, the ministry sent an analogous notice to the Cambridge Analytica firm, which is accused of having harvested the personal information of millions of Facebook users without their permission. Users will be able to delete anything from their timeline or profile.

The company also said it would reveal plans in the coming weeks to improve transparency around how it used data.

"People aren't going to trust Facebook, they're not going to be comfortable using it, if we're not an ethical steward of data", he said.

At the developer conference, set for May 1, the company will also need to explain new, more restrictive rules around what kinds of information app makers can collect on their users via Facebook's service.

In addition, members will be able to download specific categories of data including their photos from a selected time range, rather than only being able to export a single large file that might take hours to obtain.

"The past decade shows that user concerns over privacy appear to have little teeth on changing how the platform behaves, aside from a recycling of contrite statements and promises to do better from its C.E.O.", she told The New York Times.

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