Google to launch a mid range Pixel in India

Google celebrates many special occasions with a doodle such as Valentine’s Day

Previously, Google announced the Android One, which was basically very cheap and had very low-end specs, it was made to promote people to buy smartphones and encourage the growth of smartphones. The Google Pixel XL and Pixel 2 XL which costs around 40,000 and 72,000 respectively.

Debuted previous year Google Pixel 2 and Pixel 2 XL are available for $649 and $849, which is quite expensive.

Google's parent company Alphabet, is planning on launching range of consumer products in India including mid-range smartphones and speakers with a focus on Indian markets and will directly compete with Samsung, and Amazon speakers. The technical characteristics are still unknown.

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India is one of the most important emerging markets in the world where there is tough competition between numerous brands in mid-range market. It looks like Google is set to build on that and establish itself its brand in the country. Google's expansion can be attributed to the fact that research found that offline phone stores account for 36 percent of Pixel sales in India, though 38 percent of sales still come through e-commerce. In the United States, the Google Home costs 130 Dollars which is equivalent to Rs. 8,400 and the Google Home Mini costs around 50 USD which is around Rs. 3,400. In addition to the mid-range Pixel, Google is reportedly also planning to launch multiple other products in emerging markets, including India, this summer.

The mid-range Pixel is expected to be launched around July-August, a few months before the launch of the next version of the flagship Pixel. We expect to learn about the speakers' Indian price tags at the official launch event.

On a more conceptual level, Google is also looking to join the intelligent home automation market with its Nest products like a doorbell, alarm system, and smoke detector, hopefully over the next year. Google India has tweeted earlier today that the speakers are coming soon without confirming the launch date.

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