Facebook to launch 'unsend' feature amid growing crisis

Mark Zuckerberg wants to democratize Facebook — here's what happened when he tried

That said, even some conservatives admit that Facebook could have done a better job informing its users of what it does with their data. The social networking company developed the unsend capability to allow its own executives to delete messages, but failed to pass this on to Facebook members. "AggregateIQ works in full compliance within all legal and regulatory requirements in all jurisdictions where it operates". Facebook will, until it rolls out this button, not delete any further messages that Mark Zuckerberg has sent.

She admitted that Facebook "should have" notified users of the breach. It did not give a specific date, but it did say that users can expect the feature to arrive in the next several months.

With Facebook caught in the act of retracting messages sent by Mark Zuckerberg, the company is perhaps trying to assuage users with an announcement for an unusual new feature, according to Tech Crunch's Josh Constine. The personality quiz application, called "thisismydigitallife", was downloaded by 335 users in India on Facebook and an additional 562,120 people were potentially affected. People come on to Facebook, they want to do targeted ads, and that's really important for small business.

More news: The Powell Federal Reserve

Facebook had said that executives' messages were deleted in the name of "corporate security", but now the social network has once again been forced to apologize to users. "And people using our secret message feature in the encrypted version of Messenger have the ability to set a timer - and have their messages automatically deleted", a Facebook spokesperson was quoted as saying in the report.

She says "Facebook has been co-operating with us and, while I am pleased with the changes they are making, it is too early to say whether they are sufficient under the law".

The House and Energy and Commerce Committee announced on Wednesday Zuckerberg will testify on April 11 about the British consulting firm Cambridge Analytica, which obtained data on tens of millions of Facebook users that could be used to influence voters in USA elections. And until this feature is ready, we will no longer be deleting any executives' messages. Facebook's chief technology officer, Mike Schroepfer, said in a blog post published on Wednesday that given the scale and sophistication of the activity they have seen, they believe most people on Facebook could have had their public profile scraped in this way due to which they have now disabled that feature. It piggybacked on a similar mea culpa from Zuckerberg. "We should have done this sooner-and we're sorry that we did not".

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