Microsoft's Ultra-Affordable Surface Will Rival the New 9.7-inch iPad

Microsoft Surface tablet series Apple iPad global tablet PC market iPad models Surface Pro Microsoft tablet PCs iPad Pro Windows 10 Pro

They'll be priced around $400, according to sources. These days, the tablet herd has thinned a bit, and Microsoft has established itself as a maker of premium first-party hardware. Why is Microsoft trying again, after its failure and subsequent $900 million write-down with Surface RT devices, to attack the low-end PC/tablet market? If this rumored $400 Surface indeed exists, there's a decent chance it's as a toehold for slipping Microsoft services into educational markets, battling the threat of the aforementioned iPad and Chromebook tablets.

Microsoft's new devices are expected to boast 10-inch screens, roughly the same size as the standard iPad and smaller than the 12-inch screens on the Surface Pro range.

Microsoft is reportedly working a smaller, cheaper alternative to the Surface Pro.

Microsoft declined to comment on the rumors of a cheaper Surface model, Bloomberg said.

Microsoft Surface tablet series Apple iPad global tablet PC market iPad models Surface Pro Microsoft tablet PCs iPad Pro Windows 10 Pro
Apple sold about 44 million iPads that generated almost $20 billion in revenue during the past four quarters

Just like their big brother, the cheaper Surface tablet will feature Intel processors and graphics and run the full version of Windows 10 Pro. Indeed, after canceling the 8-inch Surface Mini back in 2014 and leaving the 2015 Surface 3 without a successor, the company may bring a new 10-inch affordable Surface tablet to the market in the second half of 2018.

While the Surface Pro is certainly a capable tablet with a lot to offer, it's significantly more expensive than the base iPad models resulting in a lower market share when compared to tablets from Apple.

Microsoft's always taken a premium approach to its Surface line, showing users what its operating system can do when run on top of the line hardware.

The Surface lineup of devices has seen multiple changes since the first Surface came out in 2012. LTE Advanced connectivity will also be an option for those who want high-speed internet coverage when away from Wi-Fi networks. With all the efforts on Windows on ARM project, Microsoft might come up with a hero device that is specially designed and optimized to showcase how well ARM devices can handle Windows 10.

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