Amazon Signs With Premier League To Broadcast Pro Soccer Games

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From season 2019/20, Amazon Prime Video will show 20 live Premier League fixtures.

"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore.

Specifically, Amazon gets 10 games over one of the Premier League's busy public-holiday periods, likely Boxing Day, Dec. 26., and 10 during one of the league's program of midweek fixtures.

It has now been confirmed that the USA company has bought one of those packages, with BT taking the other.

The company will livestream 20 matches a season and Prime members are guaranteed to see every team.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year. Sky has 128 games per season, and BT has 52.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV". "Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches - and we look forward to working with them from season 2019/20 onwards".

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Amazon and Twitter, along with Facebook (FB) and the YouTube unit of Alphabet (GOOGL), have been aggressive in trying to strike deals with sport leagues. However, the entire auction has fallen short of the Premier League's hopes on revenue.

Neither Amazon nor the Premier League said how much the company had paid for the rights.

For Amazon, the ability to show sports could be a way to get more people to sign up for Prime subscriptions, which cost $US119 in the United States and about $US106 in Britain.

In a separate announcement the Premier League also agreed that there would be a change in the distribution of money gained from the foreign broadcast deal.

In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.

The big six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

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