Here’s Why IHOP Has Flipped Its Name to ‘IHOb’

Enlarge ImageIHOP has temporarily changed its name to IHOb to draw attention to its new hamburger menu.                  IHOP  IHOb

The International House of Pancakes, more commonly known as IHOP, changed its name.

The b is for burgers, something that many people guessed would be the meaning of the temporary name change.

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

All-day breakfast lovers, the mystery has been revealed.

"Burgers so burgerin' good, we changed our name to IHOb. Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (7 percent)". To add to this, they will also add a bunch of new burgers to their menu to help beef up that reputation.

IHOP, which teased a name change to IHOb earlier this month, says the "b" is to promote its burger menu. What that chain didn't tell people was what the letter "b" would stand for.

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Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb.

IHOb is introducing the burgers with combos starting at $6.99 at participating locations. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.

IHOP first teased a name adjustment last week before finally revealing it Monday.

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game. "If you want a burger and beer, you are not going to come to IHOP".

"I'm okay with the name change as long as you don't forget your roots", said another. The company switched its verified Twitter handle from @IHOP to @IHOb.

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