Zsa Zsa, the English bulldog, named the world's ugliest dog

Wild Thang a Pekingese was also in the competition but failed to be ugly enough

Sometimes they look like Zsa Zsa, the English bulldog who was crowned this year's World's Ugliest Dog.

Christy Gentry, a spokeswoman for the event, said: "The world's ugliest dog contest is an iconic tradition of the Sonoma-Marin Fair".

The annual competition, which helps organizers publicize the many pets available for adoption, allows owners to flaunt the imperfections of their dogs.

Zsa Zsa's owner is Megan Brainard of Anoka, Minnesota.

"Zsa Zsa is 9 year old English Bulldog".

The nine-year-old pooch received the prize at the Sonoma-Marin Fairgrounds in Petaluma in the San Francisco Bay Area, the Associated Press reported.

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"She has come so far and she is just so attractive in my eyes", said Brainard, who operates a dog-and-cat grooming shop.

Last year's victor, a delightfully floppy and seemingly half-melted Neapolitan Mastiff named Martha, didn't compete this year. (AAP) Last year's victor, Martha. Here's what our winning pup's profile had to say about her life before World's Ugliest Dog stardom. It took several surgeries before she was able to see again.

Others vying for the title included a blackhead-covered Chinese Crested-Dachshund mutt, a bulldog mix with excess wrinkly skin and a Pekingese named Wild Thang.

The competition is now in its 30th year.

According to reports, the dogs are judged on more than just good-looks, with audience reaction, first impression and unusual attributes all being taken into consideration. A 9-year-old English bulldog was named the victor of the 2018 World's Ugliest Dog contest in the San Francisco Bay Area.

The competition has a serious side, as many of its entrants have been rescued from puppy mills and animal shelters.

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