Pepsi Plans to Buy SodaStream in £2.5 Billion Deal

YouTubeScarlett Johansson in a 2014 advertisement for SodaStream

PepsiCo, the biggest USA food and drinks company, just announced that it will buy Israel's SodaStream company for $3.2 billion dollars.

Purchasing the Israeli company, known for DIY seltzer makers like the SodaStream Mix, will push Pepsi's image in a health-focused direction, according to CNN. She added that SodaStream is in line with the company's "philosophy of making more nutritious products while limiting our environmental footprint".

The deal is likely to close in January.

"Together, we can advance our shared vision of a healthier, more sustainable planet".

Under the deal, announced before the market opened, PepsiCo has agreed to acquire all outstanding shares of SodaStream for $144.00 per share in cash, which represents a 32 percent premium to the 30-day average price.

The purchase will probably be the last big move by PepsiCo chief executive officer Indra Nooyi, who said this month she's stepping down as head of the beverage company after 12 years in the job. The company has seen its share price skyrocket since it went public in 2010 and has had a really strong couple of years, jumping 85 per cent in the past year alone.

As consumers' tastes change, Purchase, New York-based PepsiCo has launched a sparkling, flavored water brand called Bubly, a nod to the success of drinks like La Croix.

More news: Turkey won't change its course due to outer economic pressure - Erdogan

SodaStream, which is listed on the NY and Tel Aviv stock exchanges, has not been immune to the complex politics in its home region.

SodaStream shares jumped 9.4 percent to close at $142.11 in NY, while PepsiCo slipped 0.1 percent to $114.94.

Actress Scarlett Johansson was previously a brand ambassador for the company.

SodaStream's revenues were $543.4 million, while PepsiCo had revenues of $63.5 billion.

Buying SodaStream will further boost Pepsi's health credentials.

Coca-Cola, for its part, said last week that it was buying a stake in BodyArmor, a maker of sports drinks that is endorsed by retired basketball star Kobe Bryant and offers a diet version of the drink is naturally sweetened.

"With sugary carbonates and juices struggling and no turnaround in sight, mitigating the losses through newer and healthier products will be essential for PepsiCo", said Euromonitor International analyst Matthew Barry.

Related News:



Most liked

New Nvidia gaming chips aim to boost realism of graphics
Nvidia claims that each card can deliver up to six times better performance than previous comparable previous generation cards. According to Nvidia itself , the GeForce RTX cards combine Turing GPU architecture with a brand-new RTX platform.

Trump says "disgraced" Robert Mueller is "looking for trouble" in Russian Federation probe
McGahn cooperated in a way that could hurt Donald Trump in order to protect himself and because he doesn't trust the President. Trump has denied his campaign colluded with Russian Federation and has repeatedly attacked the probe as illegitimate.

Afghan forces free 149 hostages taken by Taliban in ambush
The truce announcement came a day after clashes erupted in the northern province of Faryab, an interior ministry official said. Ghani declared the latest ceasefire in a televised broadcast on Sunday on the condition that the Taliban reciprocated.

Gold and Satyameva Jayate collect Rs 45 crore on Independence Day release
Akshay is now riding high on the success of his sports-drama " Gold " which earned Rs.25. 25 crore on the first day itself. Gold has crossed Raid and Satyameva Jayate which had collected 41.01 crores and 56.91 crores respectively.

Nick Jonas to Priyanka Chopra: Future Mrs Jonas. My heart. My love
The couple underwent a series of rituals during their roka , which is typically followed by a thaka ceremony before the big day. The two shared a picture of them together, announcing their union to the world with Nick's caption reading, "Future Mrs Jonas".

Google employees organize against censored search service for China
Google stopped offering search in China in 2010 following a political dispute between Beijing and Washington over hacking. Project Dragonfly was accelerated following Google CEO Sundar Pichai's meeting with a top Chinese government official.

Gmail Brings Confidential Emails to Mobile
After that, tap on the three dot menu on the top-right of the screen, which will then show a " confidential mode " option. Another minor downside might be if you don't check your email a lot, and then the message expires before you've seen it.

Federer opens with Gojowczyk win, Kvitova ousts Williams
Chung handed the slumping American an eighth straight defeat, with Sock's last win coming in the opening round at Rome three months ago.

Thomas Partey eyes 'greater' season with Atletico Madrid
In goals, Keylor Navas has significant experience and could still battle Courtois for the number one spot even if that seems unlikely.

Priyanka Chopra Just Revealed Her Engagement Ring from Nick Jonas!
She has this charisma and energy that draws you to her, and she's fit in so well with his friends and family, ' the insider added. In one of the photos , Priyanka can be seen posing with Raveena Tandon and her engagement ring can be visible in the picture.

Manuel Pellegrini has no new injury concerns for Bournemouth match
But on the evidence of this composed display, City have every chance of emulating their rivals' achievement. We can not be anything different than the challenger because we haven't won anything since I came in.

United States threatens ‘second wave’ of Turkey sanctions over detained pastor
The US insists the pastor, a long-time Turkish resident, is "a victim of unfair and unjust detention". Turkish President Recep Tayyip Erdogan has accused the U.S. of trying to "bring Turkey to its knees".

Breakfast Products Contain Monsanto's Roundup, Says EWG
Farmers will spray the weed-killing chemical on crops, such as wheat, oats and lentils, before harvest . Simple Truth Organic Instant Oatmeal , for instance, didn't have the chemical in its oats.

Inside pictures from Priyanka Chopra, Nick Jonas engagement
As per a Pinkvilla report, Priyanka and Nick will be wearing traditional outfits for the roka ceremony . Former Jonas Brothers band member Nick , 25, shared the same photo , and wrote next to it: "Future Mrs.

Demolition of Babri Masjid: Here’s what Atal Bihari Vajpayee said
The meeting came on a day Imran Khan was voted as Pakistan's new prime minister by the National Assembly of that country. It was widely reported that he had suffered a stroke in 2009, which had largely confined him to his New Delhi residence.