Amazon to Offer Free Shipping on Holiday Orders

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

The company said it will offer free shipping, with no minimum purchase, on orders scheduled to arrive before Christmas.

Typically, Amazon shoppers have to spend $25 to qualify for free shipping or pay $119 a year for a Prime membership.

This doesn't mean the company is giving away Prime for the holidays: The announcement doesn't specify a set delivery time across all of the qualifying items, and it does mention the subscription service several times before the first paragraph has even concluded.

Amazon's shipping costs have grown rapidly in recent quarters.

Amazon has reportedly narrowed down its new headquarters search to three cities: Northern Virginia's Crystal City, Dallas and New York City. That is important for the world's largest online retailer since a revenue slowdown it forecast last month spooked some investors and sent its stock tumbling.

More news: USA charges Malaysian financier, Goldman Sachs bankers over 1MDB

Prime members already receive free shipping.

In addition, Amazon said the number of items available for free same-day delivery to Prime members now tops 3 million.

Shares of Walmart and Target rose about 1 percent each on Monday.

Amazon has seemingly reacted to pressure from rivals before. "That's what today's price action tells you". If you're looking to take full advantage of the sales, you really need to ensure you're a Prime member. Perks include same-day shipping and video streaming. As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping. Target, however, promises to deliver the items more quickly.

What's more, Amazon will be offering a new way to shop its Black Friday deals, with a new AR View feature in its smartphone app allowing you to view products in situ in your home before committing to the purchase. According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.

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